Concern

Concern is an artistic social experiment expressed in the form of industry and commerce. It is an enterprise-shop that entails various elements and functions according to the specially determined rules and principles.

Our three main principles are:

• Neglect the stereotypical perception of trade and focus on developing its ultimate substance – the dialogue;
• Transform the shop into a sovereign analytical organism;
• Showcase the way the shop functions as its primary product, rather than the specific items that are sold in it.